We can learn a lot about using technology in events from watching what is happening in college classrooms.
This video called The Twitter Experiment from the University of Texas provides a good case study of the role that Twitter can play in Face-to-Face learning. Take a few minutes and watch it.
How Could This Experiment Translate to Events?
As I watched the video there were several benefits that I think are worth noting for events as well.
- Twitter’s 140 character limit helps attendees quickly get to the main point of their message.
- Using a tool like Twitter allows you to get more input, ideas, questions and comments from a broader segment of the audience in a shorter period of time.
- Attendees can use both mobile phones and laptops to participate – in the conference room.
- Attendees can participate in the discussion remotely.
- Shy people (or people that use English as a second language) don’t have to worry about speaking up in front of the entire audience.
- Learners can post the key points on Twitter to help reinforce them.
- The chat archive can be used as notes, so attendees can to go back and review what happened.
There are several benefits to using Twitter in face-to-face events or instructor led learning environments.
Keep Dr. Rankin’s final comment in mind as you get started: “It’s going to be messy…but messy doesn’t necessarily mean that it’s going to be bad.”
What other benefits to using Twitter in face-to-face meetings or instructor led learning environments would you add?
We need to a better job of talking about the benefits, opportunities and challenges of using technology in meetings and events.
Mike McAllen and I are taking this challenge to heart. Today, we are launching a new show focused on technology strategy, social media and the latest trends and tools in event technology. Our goal is to create another platform for discussing event technology.
We are calling this new show “Going Digital with Samuel J. Smith.” You can listen to the first installment here.
Meetings Podcast – Going Digital with Samuel J. Smith
Using a 20 minute podcast format, we will cover a couple of topics during each show, answer at least one listener question and give you ONE tip that you can take back to your office today and try.
The podcast will be available on Meetings Podcast, iTunes and here – on interactivemeetingtechnology.com.
By making the show available on these three platforms, we hope that we can create opportunities for you to listen to our show while gardening, commuting to work or waiting in the departure lounge. Of course, we would be happy if you listened to the show in any other location that you thought was appropriate as well.
Initially, the show will be sponsored by Audible.com. If you would like to sponsor the show, please contact me at blog (at) samueljsmith.com or Mike at meetingspodcast at gmail.com. We would be happy to talk to you about a customized program.
Finally, if you have any topics, people, products or news that we should be discussing – please be sure to let us know. We would be happy to include it in our next show.